Editorial Policy

Listings are researched by us, not submitted by shops. We work from publicly available sources: a shop's own website and social accounts, established Japanese industry portals, and English-language travel resources.

Before a shop is published, we check that:

• It has a verifiable fixed presence — a website with an address, hours and contact details.
• There is dated evidence it is currently operating — a staff schedule showing recent dates, a recent post, or an active booking system.
• Its category and service type are clear (urisen, gay massage or outcall; in-call or outcall).
• Any language support we claim is verified by walking the shop's own booking route in English — not just spotting English text somewhere on its site. On 20 September 2026 we re-checked all 40 official sites this way: where a shop has a real English page or booking form, we link to it directly; where booking is Japanese-only, we say so. That round moved several shops out of the English column — a chain's English site that only reaches one branch, or an English page with nothing behind it, does not count.

Where we cannot confirm a shop is currently active, we do not publish it — even if it is well known. Several established names are held back for exactly this reason.

• No shop currently pays us anything. Every listing on this site today is free, and the shops marked Editor's pick were chosen by us — typically because they publish clear prices or handle English well. We do offer paid plans, and if a shop takes one it will buy extra detail and placement — clearly labelled as such. What payment will never buy is a different write-up: the description, the language support we record and the verification date are the same either way.
• We do not invent reviews. Visitor reports on shop pages are written by visitors, read by us before they appear, never paid for, and carry no star ratings. We do not write reviews ourselves.
• We do not publish explicit content. This is a directory, not adult media.
• We do not take a cut of bookings. You book directly with the shop; we are not an intermediary.

Every guide shows the date its underlying data was last verified. Every shop listing records the evidence we used to confirm it was operating, and when we checked.

Prices, hours and staff change constantly in this industry and shops rarely announce it. Treat everything here as a well-checked starting point, and confirm the details with the shop when you book. Where we quote a price, it is a price the shop published — not an estimate. For the site-wide totals behind these numbers — how many shops disclose a price, handle English or take a card — see our data page.

We did not start with a tidy list of 40 shops. We set out to verify 46, and six never made it onto the site. We do not name them: an unconfirmed status is not the same as a confirmed closure.

What made us hold a shop back:

• No shift roster, "today's staff" or any dated update anywhere on the site.
• Text that renders broken or garbled throughout, not just on one page.
• Pages that return a 404, with the ones that load mixing in another shop's details.
• An official domain that redirects to an unrelated shop, or does not resolve at all.
• A social account with a handful of followers and one or two posts in total.

What a listing that is genuinely alive looks like:

• A shift roster with today's date on it (本日出勤).
• A booking flow that actually completes and confirms your slot.
• A news or notice section carrying a recent date, or a dated change to prices or services.
• A full, current price list, and hours and history that stay consistent across the whole site.

You can run the same five-minute check yourself before you book: open the shop's own site, look for a date, check the social account, test the contact route, and watch where the domain takes you. If two or more of those come up empty, we would not book it, and we would not have listed it.

We use AI tools to help with research, translation from Japanese, and drafting. Every listing and every guide is reviewed and fact-checked by a person before it is published, and the factual claims in our guides are traced back to shop materials or our own directory data.

Every listing and guide is edited by Kenny, our editor, who takes editorial responsibility for what is published — we do not attribute writing to an AI persona.

If something here is wrong — a shop has closed, a price has changed, or we have described your business incorrectly — tell us and we will fix it. Shop owners can also ask for a listing to be corrected or removed entirely.

Get in touch through our contact form. Shop owners can also write to us in Japanese through the page for shops.